Google have been working toward making the web a safer place by encouraging companies to use HTTPS protocol for their website to ensure the data sent to the website is encrypted and securely transmitted. Starting July 2018, with a release of Google Chrome V.68, Google will mark all sites that haven’t adopted HTTPS as not secure.

When user try to access your website without a SSL certification, a ‘Not Secure’ message will appear on the Google Chrome browser. This will somehow raise concern and trust issue for potential customer when visiting your website. Below i will explain why SSL is so important to have and its benefits for your website:

• Better Search Engine Ranking for your Website

Google give a rankings boost to HTTPS-enabled websites. Having an SSL certificate installed give a SEO improvement in rankings that your site will get. Hence, SSL will give you an advantage over your competitors who do not have SSL certificate yet.

• SSL Protects Data

The core function of SSL certificate is to protect the data between server to client communication.On installing SSL, every bit of information is encrypted. SSL certificates will protect the sensitive data transmitted such as login password, signups, addresses and credit card numbers or personal information.

• Credibility and Increases Customer Trust

Having a SSL certificates on your website will help you gain visitors’ trust. It sends a message that you take your customers seriously and you respect their privacy. Your website will be displayed with a security padlock (green padlock) in the address bar of the browser. You don’t have to worry about a ‘Not Secure’ message appearing when customer accessing your website.

• Necessity for Online Payments (PCI DSS Requirements)

The Payment Card Industry Data Security Standard (PCI DSS) is a set of security standards designed to ensure that ALL companies that accept, process, store or transmit credit card information maintain a secure environment. To receive online payments, your website must be PCI compliant. So, if you have an e-commerce site, you have to have an SSL certificate installed if you plan on taking credit card payments.

Summary

SSL certificates (using HTTPS protocol) will help protect your customers and gain their trust while at same time, help boost your website search ranking result for better exposure and sell more.

Don’t have SSL certificate yet for your website? why not drop us a message, we will gladly help install it for you!

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